Apr

30

Ready to Try a Trade Show?

Filed Under Marketing Materials, TRADE SHOWS | 2 Comments

Today’s mail just arrived. It includes an invitation to show your gift baskets at an upcoming regional business show and promises to be visited by local firms, from temp agency reps to landscapers.

This may be a great opportunity to show your gift baskets to hundreds of potential corporate clients. Will you exhibit? Here’s what to consider before signing up.

1. Get the facts. Ask the show producers about last year’s attendance numbers. Also request last year’s show directory so you can call random exhibitors for their feedback on the past event.

2. Choose your marketing materials. Flyers, catalog sheets, and a giveaway drawing that lets you collect business cards for post-event contact are the norm. If you have no literature to distribute, don’t exhibit at this show.

Do you recall the brochure samples I shared with you?
Brochure Flyer
Trifold Brochure
Standard Catalog
Four Page Catalog

3. Create your database. Your post-show strategy includes entering prospects’ names and addresses into a database (or hiring an outsourcing company to complete the project), and calling as many of them as possible to sell them on your baskets for general appreciation and upcoming occasions.

Trade show exhibiting connects you with prospects whom you normally have no access to, and it’s a fantastic way to increase your sales throughout the year.

Learn more on how to create a simple Web site contact page for prospects to ask questions before ordering.

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Apr

27

Summer Gift Baskets, Photography, Marketing Materials

Filed Under Corporate Baskets, Marketing Materials, Photography | 2 Comments

MAKE SUMMER SALES SIZZLE
You’re working fast and furiously to create spring gift baskets, and suddenly, sales fall flat. It’s now summer, and you didn’t create a plan to keep sales strong. What can you do now to keep the revenue flowing? Wednesday’s newsletter reveals five methods to make the summer a sales bonanza and plant seeds you’ll reap in the fall and winter.

TAKE PHOTOS IN A SNAP
Do you remember to take pictures of each gift basket you make, whether for a customer or one made as an experimental design? Here’s a little encouragement to buy a camera that captures photos of your masterpieces.

ORDER YOUR MARKETING PIECES EARLY
I sometimes use all of my marketing materials and find that I have nothing else in stock as a substitute. Has this happened to you? Here’s a lesson in what may act as a backup and how not to let your materials deplete at the last minute.

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