Feb

13

How Do You Sell Leftover Love?

Filed Under Mother's Day, Ribbon and Bows, Sales-Increasing Strategies, Valentine's Day 

Whenever I pass a Godiva retail store after Valentine’s Day, I see all of their specially-wrapped boxes on sale for half price. That’s how Godiva sells their after-occasion merchandise. But we’re different.

Gift basket designers don’t mark down; we find ways to sell this merchandise at full price.

When these items are added to other baskets, no one will know it’s left over because the product fits the new theme. That’s why we do our best to not buy merchandise that says “Valentine” on the product.

Here are three ways you can sell your Valentine’s merchandise before it has time to collect dust.

1. Team It with Complimentary Colors. Red looks great with white, purple, black, or pink. What’s in your inventory to create a corporate power theme or girly gift?

Visit the ribbon pages for great ideas to unify colors with stripes, solids, and sheers.

2. Create an “I’m Nuts About ‘Cha” Basket. Combine various packages of nuts (jars, cans, bags) with a leftover plush animal (bear, gorilla, puppy). This one’s great for husbands and boyfriends who need to apologize fast.

3. Decrease Your Orders for Mother’s Day Merchandise. Lots of Valentine’s Day products fit into gifts for this occasion, provided that it doesn’t say anything about February 14th.

See this article on Baskets for Mom. Now’s the time to start choosing products.

It’s not easy to buy the exact amount of merchandise for any special occasion. In fact, it’s practically impossible. But your products will still sell when you create special themes and make customers aware of these great, new baskets.

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Comments

2 Responses to “How Do You Sell Leftover Love?”

  1. Lorie Obernauer on February 20th, 2008 7:46 pm

    Shirley, this is good advice. At Apex Gift Foods, we carry gourmet items that are packaged in colors that can be used year round.
    Any color package can be turned into a holiday gift by adding ribbons, flowers and other inexpensive enhancements.

  2. Shirley George Frazier on February 28th, 2008 12:04 pm

    Hi Lorie,

    I’m glad you mentioned the packaging at the company that complements whatever gift basket designers need to sell more.

    Anyone who’s interested in visiting Apex Gift Foods needs only click on Lorie’s name, highlighted in blue, in her response.

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