Jan
23
The Cure for Slow Sales
Filed Under Money, Publicity/Media Attention, Valentine's Day
It’s the start of a new year, and you may be experiencing a dry spell while clients recover from holiday spending. How do you convert their mood into profits?
1. Who purchased all-occasion baskets last January? Birthdays, anniversaries, and everyday events are the No. 1 reason for gift giving. Look in your files and dig out the money.
Did you follow these tips when selecting Valentine’s Day merchandise?
2. Which local firms need employee birthday or employee-of-the-month gifts and baskets to increase productivity and retention?
Individuals on your client list have connections to introduce you, by phone or in person, to human resources and sales executives. Explain to them how your business serves to keep their employees happy. Also consider treating the new contact to lunch (a low-cost marketing tactic). It’s a simple technique that increases your corporate client list and resulting sales.
3. Contact the media with tips on new, exciting, and exotic items available for Valentine’s Day. You’re a gift expert, so this article is perfect for your participation. The success article, Getting Your Name in the News, shows how to structure a media release.
Don’t wait for business to come to you. Be proactive. Put your gift baskets in the hands of people who appreciate your design style and act as cheerleaders to tell others about your great service.
That’s the cure. Are you prepared to try a dose to keep your business healthy?
Technorati Tags: gift baskets, slow sales, press releases, media relations, Valentine’s Day
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