Jan

2

Trade Shows, Are You Ready?

Filed Under TRADE SHOWS 

Can’t wait to attend the first trade shows of the season? Let me remind you of the tips that are very important for a positive show experience.

1. Wear comfy shoes, but don’t wear yourself out. The best-cushioned shoes will hurt if you stay on your feet for hours.

2. Create a buying list before you get there. You’ll walk aimlessly up and down aisles if you don’t have a plan. How many baskets are required and in how many styles and shapes? Which chocolates and snacks do customers prefer?

3. Review your budget. It’s smart to know ahead of time how you’ll spend your money, whether you’re working with $100 or $10,000.

4. Attend seminars that broaden your knowledge and bank account. Look at the show’s course roster to see if the topics are of interest. In some cases, there’s a nominal charge, but consider such fees an investment in your success.

Web Sites for Retailers contains a complete list of trade shows throughout the United States. My apologies to those of you outside of the U.S. Hopefully, you can find and attend a show in your country.

If you’re at the Philadelphia Gift Show on January 6 or the California Gift Show on January 20, come up and say “hi.” I’ll be at both shows speaking about gift baskets and retail wrapping.

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Read these related articles:

  1. What to Do at the January Trade Shows
  2. Trade Shows, Your Own Toolbox, Getting Past Gatekeepers
  3. Ready to Try a Trade Show?
  4. What’s Your Trade Show Plan?
  5. How to Make Sense of Trade Show Dollars

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