Dec
23
Money, Ribbon, and Fame
Filed Under Publicity/Media Attention, Ribbon and Bows, Sales-Increasing Strategies
INCREASE PROFIT WITH EACH SALE
Everyone has a budget in mind when ordering a gift basket, but you’ll find that each customer will spend an extra $5 to add balloons or additional treat that the receiver will appreciate. When you suggest these extras, that’s called upselling. Wednesday’s newsletter encourages you to upsell every order, putting more dollars in your bank account and broader smiles on client’s faces.
THE RULES OF RIBBON OWNERSHIP
Are you mad about ribbon? You’re not alone. There’s not one designer who has less than 20 rolls in stock, and if the spools aren’t organized, you’ll have a tangled mess on your hands. This article helps you treat ribbon right, and click on the link to see a photograph of how one designer organizes her ribbon.
READY FOR YOUR CLOSEUP?
If you didn’t pursue media attention before Christmas, now’s a great time to go after newspaper promotion. This tutorial will provide you with a blueprint for local fame.
Technorati Tags: what is upsell, how to upsell, organize ribbon, gift basket ribbon, bows, press releases, news releases, how to get media attention
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