Dec
19
Fast food chains ask if you want your meal supersized. Computer sellers offer three-year service agreements on new computers. Each time a Macy’s salesperson convinces a customer to open an account, the store increases their revenue.
These are examples of “upselling,” and it can work for you. Upselling is the act of increasing the sale by suggesting an added product or service that wasn’t part of the original price. It’s a process that turns a $50 order into a $75 sale.
See the new Gift Basket Dictionary for more terms and definitions.
Focus on upselling when a customer orders. Clients have specific budgets, but that won’t stop you from suggesting an additional product or enhancement to increase the sale. Upselling not only adds to your profits, it also helps the client make an extraordinary impression.
Your order form can include upsell product suggestions to offer customers. These items include balloons, mugs, popcorn, plush, and chocolates. Where do these products come from?
*Ordering too many chocolates, cookies, etc. Offer these additional products in designs that don’t include it.
*Taking advantage of a sale on foods or gifts. This is not the usual way you make purchases, but it’s a buying opportunity you could not overlook.
Try upselling the next time an order arrives. It’s a great way to satisfy the customer and increase your profits in the long run.
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