Nov

28

Five Tips to Increase Profits Next Year

Filed Under Planning 

You’re busy preparing holiday orders, so it’s possible that smaller, yet just-as-important issues get pushed to the side. When you come up for air, it’s time to consider updating areas within your business that you may have overlooked in 2007.

1. Consider a new logo. Is it time to update your image? This change may be key to increasing your sales. Today, logo creation is very affordable, especially if employing a college intern or contracting services through sites such as Elance.com.

2. Update your business cards. Do your current cards reflect who you are and the services you provide? Business cards are economically priced so you can buy 3-4 different cards to distribute in various situations. For example, if you sell to real estate firms and pharmaceutical giants, each industry may receive a specific type of business card from you.

Learn more about boosting profits with business cards.

3. Review your telephone service. Are you contracted to the right plan for the amount of time spent on the phone? You could save over $100 per year in telephone charges by changing your service to match the average time spent making contacts and deals. Or perhaps enlisting your cellular phone as your main line is the best option. Call your carrier to review your current plan.

4. Give away old merchandise. What good is old inventory if it takes up space? Determine what isn’t selling, place it in a paper bag or cello bag, and give it to an appropriate organization. Or add a few items within the old baskets and give it as a gift to a postal carrier, hairdresser or bank manager. Attach your business card. Watch and listen as heads turn and questions are asked. These hidden treasures often bring sales from unlikely sources.

Here’s another creative idea about leftovers.

5. Take a well-deserved break. Depending on where you live, find a beach, retreat, lodge, spa, or bed and breakfast and check in for a weekend. Re-energizing yourself away from the workspace. You’ll be amazed at how much you can accomplish when you return.

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