CASH IN WITH CUSTOMER INCENTIVES
Most retailers are giving customers extra reasons to buy. They’re offering trinkets and baubles along with purchases. How can you join in and still profit? Wednesday’s newsletter tells how gift basket designers are increasing their revenue this season.

A GOOD TIME TO DONATE
Do you have empty baskets that simple won’t sell? It may be wise to donate these vessels to a worthy cause. Read how I found a charity that uses my older baskets and tips on how you can find one in your area.

IS YOUR BUSINESS NAME INSULTING?
It took weeks to choose a great business name, but before you print it on business cards, make sure the name doesn’t mean something negative in another language. Here’s what happened to a coffee company whose name insulted an ethnic group.

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