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Nov
21
In the past I’ve suggested different types of incentive programs to offer customers during the holidays. Some of those suggestions included:
- Buy 12 baskets, get the 13th free
- Order before Labor Day and receive a free gift.
- When your order totals $300, you get a 5 percent discount.
Many online shops are offering free shipping this season (read more about it in How to Market to Holiday Shoppers) because they believe the incentive will be a big hit. But is free shipping and the offers mentioned above all you have in your marketing arsenal?
Here’s what some gift basket designers are offering this year as buying incentives.
- Receive a $50 gift certificate when you buy a $100 gift basket.
Note: Add an expiration date on the certificate and a notice stating that shipping is not included in the price. Adjust the price if $50 is more than your budget allows, but keep it at or above $25.
- Free pet treats with every gift basket order.
Many buyers own pets, so this incentive benefits them.
- Delivery is free until December 31 throughout (city, area, or region), a $10 value (or whatever the normal charge for delivery).
These offers may substantially increase your sales. Choose the one that makes your phone ring from now until New Year’s Day.
Technorati Tags: gift baskets, business marketing ideas, incentive marketing programs
Read these related articles:
- How to Satisfy Your Customers
- Three Things Every Gift Basket Website Must Have for the Holidays
- Encourage Your Customers to Talk
- How to Rise Above Competition
- Say “Thank You” With Style
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