Oct

10

Three Marketing Methods

Filed Under Planning 

If you find yourself grasping for marketing ideas, it’s time to create a better plan with information you already own. Here’s how to start.
 
1. Use your best-selling themes as a marketing tool.
 
Create postcards featuring photos of two top-selling baskets. Choose one personal and one corporate design. Mail a minimum of 50 postcards each month (more if possible) to current clients and strong leads.
 
Mail your postcards at the beginning of each month to remind clients about personal and business gift-giving occasions.
 
2. Let past purchases be your guide.
 
Your sales records show when and for what occasions clients order gift baskets. Next year, contact clients one month before birthdays, anniversaries, corporate events, etc., which occurred in 2007 to capture new orders for the same event.
 
3. Incorporate monthly celebrations into your plan.
 
People buy gifts for non-traditional reasons. Why not offer baskets that coincide with monthly occasions such as popcorn month or healthy foot care month? List these gifts on your Web site or in your electronic newsletter. Your inventory allows you to create these baskets without buying extra stock.
 
There’s no need to re-invent the wheel when marketing ideas are found in your own files.

Read these related articles:

  1. Develop Your Business, Print Advertising Methods
  2. How to Create Your First Quarter Marketing Plan
  3. Three Marketing Ideas for Big Holiday Sales
  4. Make Marketing Your Gift Baskets an Easy Process
  5. How to Rise Above Competition

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